I am not going to bore you with a lot of technical news about IBM Verse and stuff, but first, I want to thank the IBM partners and distributors, who actually run the show. IBM provides rooms and some speakers, the partners do all the rest, as I was told. Great job, really.
This time, there were more C-Level tracks half as long as a technical session. I suppose that was to allow for the lower attention span of the C-Levels, therefore I will do the same thing here and give those with a lot of meetings waiting for, a management summary:
ConnectED Zürich: 5 march 2015
IBM Verse: Very good. Strongly suggest to consider replacement of Microsoft Stack.
IBM Watson Analytics: Great technology. Not available from any other vendor.
IBM Notes: Will be supported for the forseeable future. Consider to move to Verse anyway.
IBM Connections: By all accounts and opinions even from some Microsoft Partners, still the better product. Consider to move as soon as possible.
END OF MANAGEMENT SUMMARY
Having now reduced the number of readers by half we can go to a more in-depth look.
IBM Switzerland must have reduced its workforce significantly again, because half of the building is now used by other companies. That isn’t really good news. And the roof leaks. Really. I got hit by drops twice during cocktail hour.
I and others had the feeling, we were at an old boys/girls event.
There are one or two things I found rather interesting.
Scott Souder stressed the point, that Verse isn’t just about mail (we have heard that before … for about 25 years) and IBM is looking into making classic Notes apps available in the browser without a plugin. As we were told, this is a sky-high priority, since most browsers could not care less about plugins and IE is as crappy as ever (I did not see a single hand, when Scott asked who used it). He also said, that we all have to realise, that especially Notes is 25 year old. There are things in there that make it hard, to make it a modern client. The browser is just the better and easier tool for the future. But Notes 9.0.2 is coming and a 64bit version for OSX, too (Scott said we shouldn’t tweet certain things he said, that would get him fired: Sorry, Scott, I forgot which, I didn’t tweet it and you say that every time).
Domino, XPages and Bluemix are really something to be considered. It really can ease some pain. IBM thinks, it is a tool to get new developers on the platform. We have heard that before, too. I rather think it is also a great tool to migrate slowly of Domino. I just wonder about the OpenNTF tools and Bluemix.
The thing that let my jaw drop to the floor was this: Jeff Schick apparently said, that IBM wants to have 500’000’000 users in the Verse cloud … half a billion … 5 times 10 to the power of 8. Err…. Dear Jeff, do you realize that the world has roughly 7.3 billion human beings? Only about 40% use the internet: 2.92 billion. Half a billion would be about 12% market share. Notes has less than half a percent. You would have to convince a few big ones to move to Verse. I see a few hurdles to this idea.
(Disclaimer: Below is what I have seen until now. It is subject to change by IBM and I have not seen the pricing. So I might be completely and utterly wrong.)
First: Not everybody has the 500-emails-per-day-problem. Many live happily and stress free with their current installation. Even if it is an Exchange server.
Second: Do you really think companies would trust a computer to filter their mail? Companies (and there are many) whose administrators day after day go through the quarantined spam and look for mails that might be important?
Third: We don’t need another email address. The domain of the free Verse is @ibmverse.com. From a marketing point of view, that is a nightmare. It sounds like a beta domain (apart from that the name “Verse” itself is a marketing nightmare, for example in French “je verse” is pouring something and in German it sounds just awful).
Forth: It is really sad. Again IBM does not understand small companies. Nobody will move from their free or almost free @bluewin.ch (change countries and providers as appropriate) address to a free @ibmverse.com address, if there isn’t a huge advantage. 500 MB file space isn’t enough. I think IBM should match Google Drive.
For small and micro companies there isn’t that big advantage that makes them change. None whatsoever.
Every single time IBM tries to get small companies in the boat, they mess up … every f+%&/* time (my blood pressure … breathe slowly). I can’t see any reason, why this time it should be different.
Fifth: IBM claims every time they announce some new feature for Worse – ups sorry, just the sound of it, I mean Verse – competitors come up with something similar. The only difference is: The competitors deliver. They are here right now.
And last: Nobody understands Watson. You can’t show it really. How do you want to sell that? There will always come up the argument, that users can do that with rules. I use that single button on my apple mail quite often and that works nicely for me. And just for the record. Most don’t understand “People centric” neither.
Dear IBM, the Verse offering does not show a USP that makes Tom, Harry and Dick/Sally, Susan and Diana move. None. Nada. No “wana have”. I did not say it is bad, oh no, it is great, but as ever IBM marketing su….. isn’t good enough. You have to come up with an offer that is so good, that about 2 billion users might consider a change (By the way, how about a run-your-business offering for business partners? I am looking into moving my this blog and mail to something else. But I want to keep my domain).
I have seen the Verse ad for the second time. The first time was in a blog post. It isn’t “everywhere” as was claimed. At least not here. But Here and again, IBM fails again to “SHOW THE PRODUCT” as what it is. If you don’t know, it is about email, you just wonder what it is all about and the ad was clearly targeted towards big companies.
IBM isn’t on the radar of small companies. Just isn’t. Not here, not there. Nowhere. It would be IBM’s duty to go to the small companies to change that. But this is hard work and by far not as interesting as the Global 500. Which have their act together and don’t need IBM to explain it to them.
Since I am generally a nice person (some say), I give you an idea, what I think the offering should look like and makes it different from others.
A difference would make: “Pay once, use forever”.
For example. I just need freebie Verse but I want my own domain. I give you 20 bucks and that’s it. Don’t need no support. I can point my MX record to your server myself.
Need another user with the same domain? 20 bucks.
Need guest access to files? 20 bucks.
Migration of old mail and calendar entries? 100 bucks (20 from Notes).
Just add features that are not important for everyone and I pay you if I need it … once, because there is just one change once.
Give me a choice.
If I want something that asks for more space or computing power? I would pay for it every year. That is fair. But just because I want my own domain, I don’t see, why I should rent that right from you.
I want an offering where I have the choice and the difference between free and full service isn’t a 1000 bucks. Sometimes I just want a salad and not the whole menu.
And now the last bit. I don’t want to be the product. Not even if I use the free Verse. Therefore NOBODY touches my stuff, I don’t know personally. Make that clear to everyone. And even more important. I want my stuff here in my own country.
IBM I make you an offer. If you get the offering right, I will personally stand on 10 Saturdays in 10 different shopping centers and on 10 Thursdays at SMB exhibitions around Switzerland. You just have to provide the marketing material and your name. I give you my time. The exact terms would depend what we agree on, but you don’t have to pay me for those 20 days or more than 100 hours of hard work. Deal? That should once and for all show, if Verse is the product for SMB.
By the way! Where is the business partners place in all that?
So far so good. Scott Souder, HP and Louis Richardson were fun to see as ever.
Other memorable sessions – because I went there – were those of the University of Zürich and the one of Klaus Bild about SDI (formally known as TDI).
The switch of the University of Zürich to Notes is one of the big success stories of the last years. Nobody knows about it, which is another IBM marketing failure.
They have rather interesting problems. 158 institutes that can do what they want. Central IT Services can’t even do something, if one of the institutes decides they want their own stuff. The institutes are completely free, as it should be at a research university. And they have from Amigas to the latest Apple gadget everything and it has to work (well somehow limited in case of an Amiga). And only Notes/Domino can do this. Now did we ever doubt that?
During the speech Dr. Roberto Mazzoni wasn’t all nice and cheery with IBM. Scott was sitting in the audience but probably didn’t get everything, since it was in German. I suppose he heard it before. Today the University of Zürich runs a huge Domino/Notes infrastructure for about 40’000 users. All that with just 2 Admins. Amazing isn’t it? And that isn’t all. The Uni-ZH has added Connections, too (needs a bit more manpower to keep it alive though).
Two words of warning came from Sandra Bühler of Belsoft, the company that helped the University: If you use Traveller on a Microsoft Server, be aware that Microsoft might come after you and wants you to buy CAL’s for your users. There is probably something in the fine print that says you must. Therefore: Linux. It’s anyway the better solution.
IBM always says to engage HR in the deployment of Connections. Don’t! They don’t have the time and “resources” to do it.
My last breakout session was about SDI. Google it and you find “SmartCloud Desktop Infrastructure” or “Software Defined Infrastructure”. We were getting a closer look at “Security Directory Integrator” or better known as “Tivoly Directory Integrator”. When is IBM ever going to stop the product renaming circus? It does not make sense at all.
Anyway, it is still a great tool, but IBM should invest a few bucks to get some limitations fixed. It is very annoying that one has to write the whole XML code on a single line. That line can easily be a long as a cargo train. Is carriage-return-new-line such a big problem?
That was about it. I am really a bit annoyed, that I never got the chance to test Verse in its early stages. I have registered several times and never got a reply.
Whenever it comes out, I want to test it thoroughly. Is anybody out there game to do a group test? Sending emails to myself is a bit boring, but if anybody wants to find out what is all the fuss about, we could do it together. Some real life testing.
We will see what happens next.